Featured Story: Hiroshi Fujiwara

Godfather of Ura-Harajuku Fashion

"I kind of want to be in the middle of the majority and the minority. I don't really want people to know what I am."

Hiroshi Fujiwara is no stranger to sneaker culture. The self-proclaimed Godfather of the Street has collaborated with brands including Louis Vuitton, Nike, Rolex, TAG Heuer, Pokemon, and more.